14 NEBRASKA CATTLEMAN August 2025 Tony also uses Performance Beef to track individual animal health data and monitor overall herd wellbeing and performance trends. The technology allowed the team to swap paperwork and double data entry for an iPad, leading them to time-saving and more accurate results. Plus, he and his team can check on the farm remotely. So, when Tony’s neighbor recommended Performance Beef as a complement to Tony’s new feed wagon and scale, he was immediately interested. DRIVING SUCCESSFUL RESULTS WITH TECHNOLOGY F GOINGFROM PAPER TO IPAD The Nebraska cattleman has been involved in his family’s cow/calf, feedlot and backgrounder operation for as long as he can remember. “It’s all I know,” Tony says. “I’m driven by improving our herd and performance each year.” As the second generation on the Sarben Ranch, Tony focuses on breeding, raising and feeding cattle with the best genetics to improve the cattle industry and his herd. “Performance Beef has allowed the Sarben Ranch to become much more focused on nutrition that drives successful results,” says Tony. or Tony White, producing cattle is not only his livelihood, but it’s his way of life and legacy. “It has made us better at what we do,” says Tony. “It’s a good program and better than what someof the bigger feedlots are using. I’d recommend it to anyone.” Tony and his team recorded herd and feeding data on pencil and paper and later transferred that data to spreadsheets. It was a flawed, cumbersome process. • PAID ADVERTORIAL •
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