December 2023 Nebraska Cattleman 23 USDA figures suggest towards 80,000 new-born beef calves perish annually from hypothermia. Woolover® Ltd then set about designing and making a beef calf cover that was totally biodegradable, made from wool, is designed to fit an 85 lb new-born beef calf, and would simply “fall off” after 3- 4 weeks having ensured the new-born beef calf survived, was accepted by the mother, and captured some additional growth rates along the way. The Result: The Woolover® Fit N Forget (FnF™) Beef Calf Cover. • New-born calves fitted with the FnF™ Beef Calf Cover are simply not at risk of dying from hypothermia, and they will grow faster. • The cover is totally biodegradable with wool providing the warmth and absorbency to wick moisture away from the hide and the Hessian Substrate providing some strength. Be it rain, snow, windchill or, simply from the birth process, covering a new-born beef calf with the FnF™ Beef Calf Cover makes sound financial sense. The cover will last for up to 3 – 4 weeks and then falls off. • Designed for an 85 lb. live weight beef calf at birth, which is the optimum weight, but will also fit smaller calves. • Wool is providing the warmth, is absorbent, breathable, comfortable to wear, is totally biodegradable and will ensure the Thermo – Neutral Zone, being the heart/ lung area, is kept at a constant temperature, both day and night despite the worst possible conditions = survival. Dr. Clint Hilt, leading Veterinarian with MWI Animal Health, based in Power, Montana, who assisted with a trial of 50 FnF™ Beef Calf Covers on his clients’ newborn calves said, “THESE COVERS ARE LIVESAVERS.” The trial was conducted on a day when it was -23 degrees Fahrenheit and, by simply fitting a FnF™ Beef Calf Cover to a new-born, the actual hide temperature of the calf increased by 32 degrees Fahrenheit in four minutes! The Woolover® Limited FnF™ Beef Calf Covers: ORDER ONLINE at www.wooloverdirect.com or phone: Busse Barron Acres [ BBA ] 715 296 7596. FnF™ Beef Calf Covers are sold in units of 100 or packages of 10. www.wooloverdirect.com For more information, contact: David Brown, Managing Director of Woolover® Limited | 214 Rutland Street | Papanui, Christchurch 8052 | david@woolover.co.nz Woolover® Limited Fit N Forget (FnF™) Beef Calf Cover Fitting the FnF™ Beef Calf Cover to a new-born increased the actual hide temperature of the calf by 32 degrees Fahrenheit in just four minutes! All beef ranchers are seeking to maximize their returns from their operation. A main income generator is the number of live calves that make weaning. The weather during late winter and spring can, and does, influence the number of newborn beef calves that survive some very brutal weather that can literally devastate the very survival of these new-borns. Woolover® Ltd, based in New Zealand, is no stranger to devastating stock losses. In fact, Woolover® Ltd was “born of necessity” back in 1993 after two snowstorms, 10 days apart, claimed the lives of 2 million lambs and 40,000 calves. The answer is WOOL - Working 24/7.
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