30 Nebraska Cattleman December 2023 Walmart's investments are not onesided. They are founded on a deep understanding of the challenges farmers and ranchers face daily. Walmart acknowledges that the success of Nebraska’s farmers and ranchers is linked to the prosperity of the entire supply chain. Data-Driven DecisionMaking In this era of rapid information and technology, data has emerged as a powerful tool. It's not just about adopting sustainable practices, it's about understanding how these practices affect your operation and the environment. Walmart, in its pursuit of sustainability, relies on data to guide the way. This data-driven approach respects your privacy and independence as farmers and ranchers. It provides the foundation for enhancing sustainability practices while safeguarding your interests. In the world of sustainability, certifications and labels play an important role. They offer assurance to consumers that the products they purchase align with their values. However, it's crucial for Nebraska’s farmers and ranchers to be discerning when it comes to certifications. Not all certifications are created equal, and not all align with your goals and values. More often than not, what truly matters is the relationships you forge with buyers who value your commitment to responsible practices. Modern sustainability transcends labels, it's about building trust and cultivating long-term partnerships. The journey toward sustainability is personal. It's about the choices you make on your farm or ranch. It often involves adopting practices like cover cropping, no-till farming, strip tillage and nitrogen reduction. For farmers and ranchers in Nebraska, sustainability is a way of life. Take, for example, Jimmy Emmons, owner of Emmons Farm in Oklahoma. He champions an integrated approach that optimizes water resources, reduces erosion and enriches soil organic material. Or consider John Schroeder, a cattle rancher who emphasizes the significance of building relationships that benefit the entire supply chain. Sarah Carlson from Practical Farmers of Iowa is a fervent advocate for conservation practices that benefit producers. Her focus on cost-share programs that reward farmers for expanding continuous living cover has been a significant driver of sustainable agriculture. A Bright Future for Nebraska Agriculture The future of agriculture in Nebraska is not about making sacrifices, it's about reaping rewards. Sustainable practices can enhance profitability, safeguard the land and ensure a legacy for future generations. The journey toward sustainability, guided by data, informed choices and valuable partnerships is the way forward. Nebraska's farmers and ranchers are writing a new chapter in the history of American agriculture. Their commitment to sustainable practices is not just a testament to their resilience but a promise for a brighter, more sustainable future. The Call to Action Every day, as you step onto your fields, tend to your livestock and nurture the land, you are part of a movement. A movement that seeks to balance the demands of today with the needs of tomorrow. Sustainability is no longer a distant goal, it's a reality you live and breathe. As the heroes of Nebraska's agriculture, your journey toward sustainability inspires change. Embrace it. Nurture it. Make it an integral part of your legacy and the future of agriculture. Together, as farmers and ranchers, you hold the key to the future of Nebraska. NC NAVIGATING TECH AND TRADITION IN AGRICULTURE • CONTINUED FROM PAGE 28 MASTERHANDMILLING.COM FEED SMARTER. Packed with highly concentrated protein and energy, MasterHand Milling’s distillers grain range cubes allow you to feed fewer pounds, reduce the need for premium hay and optimize cattle performance at a fraction of traditional feed costs. All in a durable, easy-to-feed range cube designed for life on the ranch. Scan to see how your current feed products stack up with our easy feed cost calculator! WHY SPEND MORE THAN YOU HAVE TO?
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