28 NEBRASKA CATTLEMAN February 2025 ONLY the top bulls make the sale. And they are backed bydecades of datathat add value to your pay day. Robert & Kara Campbell • 701-422-3721 Robby & Sara Campbell 5096 Campbell RD • McIntosh, SD 57641 campbellra@westriv.com • www.campbellredangus.com Producing Cattle That Perform For The Cattleman Since 1973! 50th Annual Bull Sale Monday, March 3, 2025 1 p.m. MST • At the Ranch Sel ling 100 Registered Yearling Bulls Select Registered Heifers 35 Home-Raised, Fancy, Commercial Red Angus Bred Heifers Our bulls rank in the top percentile for multiple traits. Only the best of the best are chosen for sale bulls. They are determined through a rigorous selection process, backed by actual data, ratios and a DNA-profiled cow herd. The performance of these bulls will pay off on shipping day – the steer mates of the sale bulls top the scale each January in the sale barn. Imagine what the topCampbell Red Angus bulls will do for your program! Request a catalog through our website or Facebook page ... or give us a call! 2024 RAAA Pioneer Breeder of the Year How the REECs Help Cattle Producers: • Profitability: Research on feed efficiency, grazing strategies and herd health helps producers lower costs and maximize returns. • Sustainability: From conserving water to protecting rangelands, the REECs promote practices that safeguard Nebraska’s natural resources for future generations. • Resilience: By addressing challenges like drought, pests and market volatility, the REECs empower producers to adapt and thrive in changing conditions. A Vision for the Future As Nebraska’s cattle industry looks to the future, the role of UNL’s research centers has never been more critical. Through its 2024-2028 strategic direction, the Institute of Agriculture and Natural Resources (IANR) is doubling down on its commitment to serving Nebraskans. Key Goals of IANR’s Strategic Plan: 1. Talent Development: Attracting and preparing the next generation of agricultural leaders. 2. Economic Vitality: Transforming Nebraska’s agricultural expertise into sustainable economic growth. 3. Youth Engagement: Inspiring young Nebraskans to pursue careers in agriculture. 4. Community Well-Being: Enhancing food security and rural development. 5. Research Innovation: Leading the way in water conservation, soil health and sustainable production systems. Serving Nebraskans, Strengthening Communities The University of Nebraska-Lincoln Research, Extension and Education Centers are more than research facilities, they are lifelines for Nebraska’s cattle producers. From the fields of Scottsbluff to the rolling hills of the Sandhills, these centers are driving innovation and supporting communities across the state. By connecting science to practice, UNL ensures that Nebraska remains a leader in agriculture and cattle production. For Nebraskans, the REECs represent more than research – they represent a promise: to serve, to innovate and to build a brighter future. ~NC~ Editor’s Note: Natalie Jones is a communications specialist for the Institute of Agriculture & Natural Resources at the University of Nebraska-Lincoln. This article reflects the personal views of the author and does not represent an official position of the University of Nebraska-Lincoln. STRENGTHENING NEBRASKA AGRICULTURE CONTINUED FROM PAGE 26
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