6 NEBRASKA CATTLEMAN March 2026 THE ONLY PUBLICATION DEDICATED TO THE NEBRASKA CATTLE INDUSTRY. NEBRASKA CATTLEMAN March 2026 Vol. 82 | Issue 3 REGULARS Insights ........................................8 Ruminations .............................10 Consider This ...........................50 NC Foundation.......................... 72 Nebraska Beef Council ............ 74 IANR ...........................................78 NCIG............................................80 NC Partners ...............................84 NC Dispatch...............................86 Advertiser Index....................... 87 Sale & Event Calendar.............88 Boots on the Ground ...............90 FEATURES PRODUCTION From Data to Dollars ..............................................................................................12 How the use of genetic tools can help set your cow herd up for long-term success. The Other AI ...........................................................................................................28 How your Nebraska neighbors are implementing artificial intelligence. Genetic Tools for Breeding Better Adapted Cattle............................................ 48 Troy Rowan, Ph.D., explores how cattle genetics interact with different environments and management practices to optimize performance. PEOPLE The Matsutani Family ...........................................................................................22 Meet brothers George and Jack Matsutani, first generation Japanese immigrants from Nebraska who became top Hereford breeders and exported the first Hereford to Japan in the early 1930s. Introducing New NC Board Members ................................................................ 56 Meet the newest members of the Nebraska Cattlemen Board of Directors. POLICY Nebraska Cattlemen Stays Winning in Nashville .............................................38 Learn about the key victories for the Beef State at CattleCon 2026. Nebraska Cattlemen Announces Policy Priorities ...........................................44 The NC Board of Directors announces its policy priorities for the second half of the 109th Legislature. PERSPECTIVES Preserving Your Home on the Range ..................................................................18 A look at conservation programs available to Nebraska cattlemen. From the Plains to Patagonia ............................................................................... 34 Reiss Bruning reflects on his participation in a 10-day agricultural trade mission to Chile. PAST Changes in Cattle Type .......................................................................................... 62 Explore the evolution of cattle type over the years. Manuscripts and advertisements are welcome. Nebraska Cattlemen reserves the right to edit and refuse advertisements. Readers are welcome to submit letters to the editor. Full name and address of writer must accompany all letters. Letters are accepted with the understanding that they may be condensed to fit the magazine format and edited for accuracy and clarity. Letters contain the opinion of the writer and not that of the Nebraska Cattlemen. You can get Nebraska Cattleman via email. Receive each issue even before the Post O ce ships the printed edition. Just send an email to us at NCmag@necattlemen.org and put “Email NC Magazine” in the subject line. We assure you we will not share your email address with anyone! ON THE COVER: This Angus-Holsteincross steer was raised on the Barthel Ranch at Amelia. Photo courtesy of Tessa Barthel Photography.
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