50 NEBRASKA CATTLEMAN November 2026 A family owned and operated Commercial Feedlot located in the heart of Nebraska’s Corn Production. OUR ATTENTION TO DETAIL MAXIMIZES YOUR PROFIT POTENTIAL! DFI also offers: Risk Management • Partnership Feeding Multiple Marketing Options Retained Ownership • Feeder Financing Private Consulting Nutritionist Private Consulting Veterinarian Location Close to All Major Packers Permanent Shades in Pens Two Locations: Columbus & Palmer • 13,500 head capacity Mike Drinnin, Owner/Manager • miked@drinninfeedlots.com Office: (402) 564-7409 • sharib@drinninfeedlots.com drinninfeedlots.com Jarad Drinnin - Columbus Cell: (402) 910-6508 Sam Drinnin - Palmer Cell: (402) 910-0233 when someone watches the ad for the required amount of time or watches it completely. If someone skips the ad, we don’t pay for that completed view. That means the Beef Checkoff dollars invested in the campaign are focused on consumers who actually chose to watch the message. And the numbers show that people are watching. While the average view rate for skippable YouTube in-stream ads is approximately 32 percent, the Nebraska producer video series consistently delivers more than 60 percent view rates. The Nebraska Beef Farmers & Ranchers video collection has now generated UNL animal scientists. The tool uses temperature, humidity, wind speed and solar radiation to help producers assess potential heat and cold stress in cattle. Expanding Mesonet coverage means more producers have access to reliable, localized data to inform decisions. Technology and data are important to the future of agriculture, but so are the people who will lead it. That is why I also want to highlight the Krutsinger Beef Industry Scholars Program, which prepares students from across UNL to become leaders in the beef industry. The program combines academic learning with direct exposure to producers and industry professionals. This past spring, sophomore scholars traveled to Iowa to learn about cattle feeding, genetics, meat processing, renewable fuels and equipment manufacturing. In December, the scholars will host the Nebraska Beef Summit in conjunction with the Nebraska Cattlemen Convention and Trade Show in Kearney. Students help identify topics, coordinate speakers and facilitate conversations about issues shaping the future of beef. In February, senior scholars will attend the Cattle Industry Convention & NCBA Trade Show, further expanding their industry knowledge and professional networks. The Digital Ag Hub, Nebraska Mesonet and Krutsinger Beef Industry Scholars Program represent different approaches to the same goal: ensuring Nebraska agriculture has the tools, knowledge and talented people it needs to thrive. At IANR, we believe Nebraska should not simply adapt to the future of agriculture. Working alongside producers and partners across the state, we have an opportunity to help create it. As always, thank you for your partnership with IANR and UNL. I look forward to sharing more with you in the months ahead. ~NC~ IANR CONTINUED FROM PAGE 48 NEBRASKA BEEF COUNCIL CONTINUED FROM PAGE 42 more than 4.1 million YouTube views, with the Loseke video alone generating more than 1 million views. The collection has also been featured in recent Connected TV campaigns, generating thousands of views at an average cost of just a little more than $.03 per view. Those numbers are encouraging, but the real value of these videos goes beyond the number of views. Every completed view represents an opportunity for a consumer to hear directly from someone who raises cattle. It helps close the distance between the farm or ranch and the dinner table. We are currently working on a new series of producer videos that will continue that effort. The new stories will explore topics including ranching in the Nebraska Sandhills, the use of technology in modern beef production and the importance of tradition and community to ranching families. Nebraska cattle producers have incredible stories to tell. Our job is to help make sure those stories reach consumers. I encourage you to take a few minutes to visit the Nebraska Beef Council’s Farmers & Ranchers video collection on YouTube. Watch the stories, share them with friends and family and help us put a face on the people who raise the beef we enjoy. ~NC~ less than 635,000 metric tons, while value was down 2 percent to $5.53 billion. But when excluding China from these results, exports increased 6 percent in value and were down just 1 percent in volume from a year ago. Exports continue to deliver strong returns for producers and the entire U.S. supply chain, as January-July export value equated to $430 per head of fed slaughter, up 7 percent from a year ago. ~NC~ CHINA ACCESS CONTINUED FROM PAGE 32 To advertise in Nebraska Cattleman, contact sales representative Amber Coleman at acoleman@necattlemen.org.
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