42 NEBRASKA CATTLEMAN September 2025 they are reaching our target audience of consumers who are filling their carts at the grocery store or ordering dinner online. That’s exactly where we want to be. We’re constantly looking at the data behind these campaigns to make sure we’re putting every dollar to good use. The flexibility of digital advertising also allows us to be adaptable and to shift our focus toward the most cost-effective formats. For example, when acquiring ads on a specific platform becomes limited due to competitive ad space, we can reallocate funds to other relevant inventory, ensuring that every Beef Checkoff dollar is efficiently invested. That kind of flexibility isn’t always possible with traditional media. While the process for placing digital media sounds complex, the goal remains simple: keep beef front and center in consumers’ minds and on their dinner tables. The way we reach our audience has changed, but the message hasn’t. Beef is still what’s for dinner, and we want to make sure people know it’s a nutritious, delicious and trusted choice, raised by hardworking producers like you. As we move forward, we’ll continue to find smart, cost-effective ways to promote beef using tools and platforms relevant to today’s consumers. By continuing to embrace innovation in digital media, we are not only sharing beef’s story more effectively, but we’re also building stronger connections with the next generation of beef lovers. ~NC~ Spreading It Around is Better By Design. West Point Design (402) 372-2408 2074 S Hwy 275 West Point NE 68788 www.westpointimp.com Horizontal Distributor designed by West Point Design Berma Distributor NEW FEATURE! Power Lift Kit CALL TODAY! Pull Type or Truck Mount Styles 16T to 34T Sizes Available! NEBRASKA BEEF COUNCIL CONTINUED FROM PAGE 38 Another plus? ICHRAs help you stay compliant with health care regulations, including the Affordable Care Act (ACA). For operations with 50 or more full-time employees, this can be a big deal. Offering an ICHRA can count toward the ACA’s requirement to provide health benefits, as long as the allowance is considered affordable. WHY EMPLOYEES LIKE IT Rather than being locked into one employer-selected plan, they get to pick a health insurance policy that fits their own needs and family situation. Whether they want to stay with a trusted local provider or explore plans with lower premiums or deductibles, the choice is in their hands. And because reimbursements from an ICHRA are tax-free, employees see more value than if they were simply given a taxable bonus to help cover insurance costs. LOOKING AT YOUR OPTIONS We’ve seen ICHRA adoption grow nearly 30 percent nationwide recently according to a report by Remodel Health. More details can be found at remodelhealth.com/ichra-report-2024/. It’s catching on because it offers flexibility, savings and a level of personalization that traditional group plans often can’t provide. For agricultural employers who are looking at different options, it’s worth a closer look. At FNIC, we understand that every farm, ranch and ag business is different. We’re here to talk through the options with you and help find solutions that make sense – for your people, your operation and your future. Want to learn more? Reach out to me directly at (402) 861-7059 or scott. morris@fnicgroup.com. I’d be glad to visit with you about how ICHRAs work and whether they could be a fit for your business. ~NC~ About NCIG: NCIG was established as a partnership between Nebraska Cattlemen and FNIC to provide you, Nebraska’s beef producers, with risk management services specific to the work you do. This joint venture is a valuable benefit for current and new Nebraska Cattlemen members. With NCIG, you have access to a variety of leading carriers to provide a vast selection of products at competitive rates. Our team of licensed professionals provide support with claims, loss control, safety and compliance. You also have access to personal and employee health insurance options including access to a direct primary care program powered by Strada Healthcare. Learn more at nebraskacattlemen. org/ncig. NCIG CONTINUED FROM PAGE 40 To advertise in Nebraska Cattleman, contact sales representative Amber Coleman acoleman@ necattlemen. org
RkJQdWJsaXNoZXIy NTMxNTA5