44 NEBRASKA CATTLEMAN September 2026 and improving. That’s exactly what Beef Checkoff investments help our industry do. The third pillar, economic stewardship, may be the most visible responsibility of the Beef Checkoff. Every time cattle are sold, producers invest their own dollars into the program. That creates an obligation to ensure those dollars are invested wisely and generate value for the entire industry. The Beef Checkoff works every day to build demand for beef both here at home and around the world. Domestic marketing programs encourage consumers to choose beef more often, while international marketing efforts introduce U.S. beef to new customers and strengthen relationships in existing NEBRASKA BEEF COUNCIL CONTINUED FROM PAGE 40 While many cattle producers use mesonet data to make day-to-day decisions about grazing conditions, irrigation, drought and weather, the network proved especially valuable during this year’s devastating wildfires in western Nebraska. Real-time information on wind speed, humidity, soil moisture and temperature helped firefighters and emergency managers anticipate changing fire conditions, position equipment and protect communities. Mesonet data also informed the decision to relocate the state’s single-engine air tanker to Scottsbluff ahead of the South Fork Fire – a move that proved critical when the fire erupted. Like so much of what we do at IANR, the mesonet demonstrates the power of research translated into practical solutions. Whether we are educating future livestock producers, developing technologies that improve ranch and farm management or providing trusted information that helps producers respond to changing conditions, our focus remains the same: serving Nebraska agriculture. As harvest approaches and we gather at events across the state, I hope you’ll stop to visit with our faculty, staff and students. They represent the next generation of innovation and leadership that will keep Nebraska agriculture strong. Together, we are building on our land-grant mission – advancing research, educating future leaders and delivering solutions that help Nebraska’s cattle producers and rural communities thrive for generations to come. ~NC~ IANR CONTINUED FROM PAGE 42 markets. Those export opportunities are especially important because they increase carcass value by creating demand for cuts that may be less popular in the United States but highly valued overseas. That added value ultimately benefits producers throughout the supply chain. Economic stewardship also includes funding research that improves beef quality, enhances food safety and supports innovation throughout the industry. Producer education and industry communications ensure that valuable information reaches cattle producers, helping them make informed decisions and remain competitive in an ever-changing marketplace. What makes the Beef Checkoff unique is that these three pillars don’t operate independently – they reinforce one another. Investments in research improve environmental outcomes while strengthening profitability. Consumer education builds trust, which supports demand. Export market development creates economic opportunity while showcasing the high standards and quality that define U.S. beef production. For Nebraska, this connection is especially meaningful. Agriculture is our state’s No. 1 industry, and beef production is its largest segment. Our producers’ success depends on healthy cattle, responsible management of our resources, strong consumer confidence and growing demand in both domestic and international markets. The Beef Checkoff supports each of these priorities. Stewardship isn’t simply about preserving what we have today; it’s about creating opportunities for tomorrow. As beef producers, we’re entrusted with caring for our animals, our land, our communities and the investments made by every producer who contributes to the Beef Checkoff. By supporting programs grounded in research, education, promotion and market development, the Beef Checkoff demonstrates that stewardship is more than a philosophy, it’s a commitment to ensuring our industry remains strong, resilient and sustainable for generations to come. ~NC~ 1/4 Horizontal Nebraska Cattleman Full Color Eisenmenger Farms, Inc. August 2025 “Big yard features, small yard attention.” Eisenmenger Farms, Inc. Joe Eisenmenger, General Manager ▪ Cell: (402) 920-0665 Customer Relations & Cattle Procurement John Eisenmenger, Yard Manager ▪ Cell: (402) 920-1933 Spencer Eisenmenger ▪ Cell: (402) 920-0658 ▪ 9,000 head capacity ▪ Within 100 miles of six packers – three of them major ▪ Within 60 miles of four ethanol plants ▪ Grain banking capabilities of corn ▪ Feed financing capabilities 26708 385th St. ▪ Humphrey, NE 68642 ▪ Phone: (402) 923-0401 ▪ Fax: (402) 923-0404 Eisenmenger Farms, Inc.
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