January 2024 NEBRASKA CATTLEMAN 37 together. They also enjoy eating beef together with Hannah’s favorite beef-focused meal being a filet with a baked potato, a side salad with ranch and a glass of red wine. She has an affinity for any recipe that includes ground beef. Adam’s favorite way to eat beef is a thick steak cut into strips and shared family style. Getting Involved The Guenthers have served their communities to impact the beef industry through volunteer roles. Adam participated in NC’s Young Cattlemen’s Connections (YCC) program after a long-time member of Cuming County Feeders encouraged him to apply to YCC and he was accepted into the program. While Adam says he had virtually no idea about Nebraska Cattlemen at the time, participating in YCC taught him the value of being involved. “Through YCC, I participated in Nebraska Cattlemen meetings and understood what NC was working on in the state Legislature,” he says. “I learned that Nebraska Cattlemen works on many issues, not just a small box of what we think affects us. Especially in Nebraska, the beef industry is so integral to the economy, and everything affects us.” Adam remembers continually pestering a past Cuming County Feeders Board member about a beef industry issue. The board member took the perfect opportunity to recruit Adam to the board of directors, and he has been on the Cuming County Feeders board for the past few years. Hannah was called upon in December 2022 to help plan the 2023 Cattlemen’s Ball near Pender at Weborg Feedlot and was tasked with designing the Beef Experience Tent. Putting herself in consumers’ shoes, she designed an experience that focused on the beef lifecycle and how beef journeys from pasture to plate. The tent included end-of-thelifecycle demonstrations offering beef samples with unique recipes. Hannah consulted with industry experts to make sure that the experience was accurate and educational and hopes attendees Right: Although they come from different backgrounds, Adam and Hannah Guenther weave their marriage and professional lives together to raise beef and advocate for the industry in West Point. Below: Adam returned to the family business, Ulrich Cattle Inc., after working in construction management in Texas for five years. Below Right: Adam and his daughter, Charlotte, work on the family’s feedlot. CONTINUED ON PAGE 38
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