38 NEBRASKA CATTLEMAN January 2024 - CATTLE BUYER COVERAGE - THROUGHOUT THE MIDWEST OWNED FAMILY and beef producers alike learned something new through the Beef Experience Tent. Passion for the Beef Industry The Guenthers are passionate about beef industry issues, both at the consumer level and producer level. “I think it is important to work toward inclusivity and acceptance of dietary options. The beauty of our food system is the fact that we have choices,” Hannah says. “I also think people do not connect Adam, a cattle feeder, to the beef that is purchased in grocery stores. I think Adam can stand in a grocery store to speak with consumers and show that he raised the beef to help bridge the gap for consumers. I want to help consumers celebrate all beef.” Adam believes that producers should give honest answers to consumer questions and that if you are proud of your cattle production methods, it is best to share the truth with consumers. When asked questions about treating sick cattle as a host of a recent feedlot tour, Adam took an honest approach about a sick animal looking angry, just ‘FEEDLOTS OF PEOPLE’ CONTINUED FROM PAGE 37 how people can be angry when they are sick. He is also interested in other cattle industry issues. “I saw during COVID-19 how restrictive the supply chain can get as far as Adam, Charlotte and Hannah Guenther.
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