January 2024 NEBRASKA CATTLEMAN 1 NEBRASKA CATTLEMAN January 2024 Vol. 80 | Issue 1 January 2024
® Saturday • February 10, 2024 • 10 am at the ranch 121 st Production Sale SELLING 410 REGISTERED ANGUS BULLS & 220 FEMALES Kelly & Martie Schaff St. Anthony, ND • 701-445-7465 www.schaffangusvalley.com • kelly@schaffangusvalley.com SAV America 8018 SAV Anthem 0042 SAV Glory Days 1832 SAV Magnum 1335 SAV Panther 1906 SAV Jesse James 0968 S Architect 9501 Millars Duke 816 He sells! Duke x SAV Emblynette 1167. A milestone breeding achievement and new generation outcross with a perfect blend of calving-ease, phenotype, performance and cow family strength for generations. His 2-year old Downpour dam comes from the breed leading Pathfinder, SAV Emblynette 2369. Sires represented include America, Anthem, Glory Days, Magnum, Magnify, Panther, Bloodline, Downpour, Rainfall, Renovation, Jesse James, Territory, Duke, Architect, Colossal, Scale Crusher, Certified, Ease, Encore, Early Arrival, Checkmate, Charlo, Cattlemaster, Grand Canyon, Growth Fund, Benchmark, Double Wide, Density and more. ✓ Volume selection ✓ Free delivery ✓ Affordable to the cowman He sells! Anthem x SAV Blackcap May 7348. A herd-changer with authentic Angus breed character, thickness, muscle shape and stoutness in a fault-free package. His powerhouse Pathfinder dam records a weaning ratio of 105 on 5 calves. He sells! Colossal x SAV Madame Pride 4407. A major league herdsire prospect with outcross calving-ease blended with superior phenotype, top-of-the-breed performance and cow power beyond compare. His Pathfinder dam by Resource x Density is a herd treasure with a stand-alone maternal design. He sells! Anthem x SAV Emblynette 7505. A beef bull supreme with muscle, volume and massive dimension in a herdbull package. His front-pasture dam by Renown x Net Worth records a weaning ratio of 107 on 3 calves and is the grandam of the $345,000 SAV Magnum 1335. He sells! Architect x SAV Blackcap May 3525. The valedictorian of the performance class of 2023 and heaviest 205-day weight bull of his entire calfcrop. This potential sale-topper is phenotypically and genetically outstanding with major breed impact potential. His dam is a maternal centerpiece and all-time greatest daughter of the legendary Final Answer. He sells! Checkmate x SAV Blackcap May 1808. A performance powerhouse with massive volume, muscle, thickness and extra dimension. He will sire the pounds that pay the bills. His Pathfinder dam by Net Worth records a weaning ratio of 108 on 10 calves and has 126 progeny highlighting past SAV sales. Follow us on Instagram 55 progeny sell! 20 progeny sell! 35 progeny sell! 22 progeny sell! 45 progeny sell! 60 progeny sell! 40 progeny sell! 30 progeny sell! SAV Dynasty 3220 SAV Ambition 3024 SAV Courage 3003 SAV Aberdeen 3963 SAV Arithmetic 3204 SAV Checkpoint 3910 Sale books by Request BW 74 205 WT. 915 BW 77 205 WT. 969 BW 78 205 WT. 906 BW 77 205 WT. 997 BW 102 205 WT. 959 BW 84 205 WT. 1101
Real-world genetics are the focus at Ellingson Angus. Our program is carefully engineered, using large pools of data from our cowherd – from growth and carcass to feet, udders and fertility – and coupled with genomics, keen evaluation of conformation and experience garnered from working with our commercial clients. SATURDAY, FEB. 3, 2024 12 PM CT • At the Ranch • St. Anthony, ND 1,200 Head Sell! 280 Yearling Bulls • 90 18-Month-Old Bulls 830 Fancy Commercial Females Free Bull Keep & Delivery Large Sire Groups Marketing Aid Like Ellingson Angus on Facebook! OTHER SIRES: Profound, Deep River, Rider Pride, Rush, Thedford & Pilot THREE RIVERS TURN KEY PROLIFIC BARRICADE CHAD & JULIE ELLINGSON St. Anthony, North Dakota 701-445-7309 701-361-3606 (Chad) 701-595-1364 (Stetson) ellingsonangus@westriv.com www.ellingsonangus.com
24th AnnuAl Production SAle Wed, February 14, 2024 At the Bull Center - neAr ClArkson, neBrAskA Call or stop by anytime! 82235 567 Ave. • Clarkson, NE 68629 402-920-3171 • nickjindra@hotmail.com • www.jindraangus.com Ad Design by Chrisman Cattle Services Preserving the power of Scotch Cap genetics Selling 175 regiStered AnguS BullS • 50 regiStered AnguS heiferS lArgeSt Sire grouPS By Woodhill Domain • Jindra Superior • Jindra Assurance • Sterling Pacific • Tehama Tahoe Jindra Strategy • Hoover No Doubt • Jindra Cutting Edge • Jindra Megahit • Hoffman Thedford KCF Bennett Exponential • Smith Valley Gratitude • Connealy Bohannon • Jindra Xpansion Connealy Guardrail • Williams Hollywood • Connealy Clarity • Hoff Blockbuster hoffmAn thedford Bar R Jet Black 5063 x KG Solution 0018 BW 85 • WW 754 • YW 1585 BW +0.9 • WW +80 • YW +148 • Milk +32 • $B 178 • $C 320 Kcf Bennett exPonentiAl Casino Bomber N33 x K C F Bennett Southside BW 85 • WW 756 • YW 1288 BW +0.6 • WW +85 • YW +146 • Milk +28 • $B 212 • $C 341 JindrA ASSurAnce Hoover No Doubt x Connealy Impression BW 79 • WW 795 BW +2.2 • WW +85 • YW +151 • Milk +22 • $B 217 • $C 343 Smith VAlley grAtitude Bubs Southern Charm x Quaker Hill Rampage BW 77 • WW 904 • YW 1197 BW +3.2 • WW +89 • YW +153 • Milk +31 • $B 168 • $C 278
6 NEBRASKA CATTLEMAN January 2024 ON THE COVER: Frosty air and snow-covered ground make a perfect setting for this Hereford at William Farm near Tekamah. Photo courtesy of Ryan Braniff. THE ONLY PUBLICATION DEDICATED TO THE NEBRASKA CATTLE INDUSTRY. NEBRASKA CATTLEMAN January 2024 Vol. 80 | Issue 1 REGULARS Insights ...................................................8 Ruminations ........................................10 Consider This .....................................58 Boots on the Ground .........................88 IANR ......................................................92 Nebraska Beef Council .......................94 NCIG .....................................................98 NC Foundation ..................................100 NC Partners .......................................102 Advertiser Index ...............................103 NC Dispatch .......................................104 Sale & Event Calendar .....................106 FEATURES PRODUCTION ‘Let’s Not Be Lobster’............................................................................................................14 A look at beef industry dynamics when calf numbers and supplies are low. Unlocking Potential..............................................................................................................20 A Nebraska Beef Summit panel explores genetic tools for beef producers. CattleFax Seminar Focuses on 2024 Cattle Market and Beyond..................................28 Annual summit shares U.S. and global agricultural market trends and weather analysis. PEOPLE ‘Feedlots of People’...............................................................................................................36 Hannah and Adam Guenther weave their lives together to raise beef and advocate for the industry. 27 Years of Service................................................................................................................74 Lee Weide retires from Nebraska Cattlemen. PERSPECTIVES Nebraska Farm Income up on Strength of Cattle Sector...............................................42 2023 Nebraska farm income rebound attributed to the strength of the cattle sector. Good Movement Draws Good Movement........................................................................68 Good movement in livestock production can apply to our human-to-human interactions. PAST Branded. ................................................................................................................................ 48 A look at the history of cattle brands in Nebraska. Celebrating Hereford Heritage in Nebraska....................................................................62 Honoring the impact of Nebraska’s Hereford cattle industry over the years. POLICY Update From Washington...................................................................................................56 NCBA staff explain the Farm Bill extension and what it means for farmers and ranchers. SPECIAL TO THIS ISSUE Nebraska Cattleman Gets a Facelift!.................................................................................24 Nebraska Cattlemen Selects Ibach for 2023 Industry Service Award........................80 McClymont Receives Nebraska Cattlemen Hall of Fame Award..................................82 NC Convention Sponsors....................................................................................................84 NC Convention Highlights..................................................................................................86 Manuscripts and advertisements are welcome. Nebraska Cattlemen reserves the right to edit and refuse advertisements. Readers are welcome to submit letters to the editor. Full name and address of writer must accompany all letters. Letters are accepted with the understanding that they may be condensed to fit the magazine format and edited for accuracy and clarity. Letters contain the opinion of the writer and not that of the Nebraska Cattlemen. You can get Nebraska Cattleman via email. Receive each issue even before the Post Office ships the printed edition. Just send an email to us at NCmag@necattlemen.org and put “Email NC Magazine” in the subject line. We assure you we will not share your email address with anyone!
January 2024 NEBRASKA CATTLEMAN 7
8 NEBRASKA CATTLEMAN January 2024 NC BOARD OF DIRECTORS PRESIDENT: Jerry Kuenning*, Lemoyne, (308) 883-8382 PRESIDENT-ELECT: Dick Pierce*, Miller, (308) 440-2489 VICE PRESIDENT: Craig Uden*, (308) 325-0285 TREASURER: Laura Field, Lincoln, (402) 475-2333 SECRETARY: Lee Weide, Lincoln, (402) 475-2333 PAST PRESIDENT: Steve Hanson*, Elsie, (308) 289-0225 MEMBER SERVICES VICE CHAIR BY REGION 1 – Jaclyn Wilson, Lakeside, (308) 762-3196 2 – Kat Kennedy, Purdum, (308) 645-7036 3 – Allan Louthan, Stanton, (402) 841-6601 4 – John Ecklund, Atkinson, (408) 602-5905 5 – 6 – Chuck Graff, Ogallala, (308) 289-5841 7 – Heath Clausen, Leigh, (402) 750-4433 8 – Allen Bruntz, Friend, (402) 525-2651 9 – Shannon Peterson, Gothenburg, (308) 529-2116 COW-CALF COUNCIL CHAIR: Travis Chrisman, Wauneta, (308) 883-6781 VICE CHAIR: Jake Johnson, Hastings, (402) 984-8824 FARMER-STOCKMAN COUNCIL CHAIR: Marc Hanson, Morrowville, Kan., (402) 729-7174 VICE CHAIR: Dwight Dam, Hooper, (402) 720-4250 FEEDLOT COUNCIL CHAIR: Ryan Danehey, Manhattan, Kan., (308) 440-8267 VICE CHAIR: Daron Huyser, Lexington, (308) 233-4368 SEEDSTOCK COUNCIL CHAIR: Reiss Bruning, Bruning, (402) 768-3332 VICE CHAIR: James Felt, Wakefield, (402) 287-2488 ALLIED INDUSTRIES COUNCIL Jake Pullen, Aurora, (308) 380-9040 ~ COMMITTEE LEADERSHIP ~ ANIMAL HEALTH AND NUTRITION CHAIR: Jared Walahoski*, Overton, (308) 746-1965 CHAIR-ELECT: Jeff Heldt, Scottsbluff, (308) 641-5781 BRAND AND PROPERTY RIGHTS CHAIR: Brock Terrell, Hay Springs, (308) 430-1213 CHAIR-ELECT: Matt Blackford, Brownlee, (402) 322-1377 EDUCATION AND RESEARCH CHAIR: Marcus Urban, Leigh, (402) 276-3830 CHAIR-ELECT: Suzanne Jagels, Davenport, (402) 469-3374 MARKETING AND COMMERCE CHAIR: Joe Eisenmenger, Humphrey, (402) 920-0665 CHAIR-ELECT: Chance McLean, Stromsburg, (402) 366-2254 NATURAL RESOURCES AND ENVIRONMENT CHAIR: Eric Hansen*, North Platte, (308) 530-3899 CHAIR-ELECT: Sam Drinnin, Grand Island, (402) 910-0233 TAXATION CHAIR: Scott Peterson, Valentine, (402) 322-0225 CHAIR-ELECT: Stephen Sunderman, Norfolk, (402) 750-0149 MEMBER SERVICES CHAIR: Jim Edwards, Ord, (308) 750-0881 NEBRASKA LIVESTOCK MARKETING ASSOCIATION REP. Bryce Dibbern, Interior, S.D., (308) 293-7766 UNL EXTENSION REPRESENATIVE Erin Laborie, Beaver City, (419) 494-3872 UNL REPRESENTATIVE Deb VanOverbeke, Lincoln, (402) 714-5879 * member of the Executive & Finance Committee INSIGHTS Cattle prices are doing well and it’s a great time to be a cattleman. Our industry is very complex and varied, but we persevere and continue to produce the best product for our consumers. One central idea that remains constant is that all facets of the industry depend on each other. Each facet contributes to the whole and is necessary to continue to make beef the No. 1 industry in Nebraska. Experience has taught me that Mother Nature, demand, black swan events, creative marketing, knowledge of the industry and being in the right place at the right time allows for success in the cattle business. Taxation continues to cause economic issues. Nebraska Gov. Pillen is working in our favor to lower property taxes. It is a monumental task to lower taxes and balance the state budget. Politics play a major role in our economics, which makes it necessary to support NC-PAC funds and promote positive legislation for the beef industry in Nebraska. What makes me excited is the fact that we have national as well as international markets to promote and supply our exceptional beef products. This is a must to keep our beef products in front of the consumers as well as procure high demand for our quality products. My goal as Nebraska Cattlemen president is to listen to our cattlemen and to find common ground to promote our industry. At this point, the American dollar is the strongest in the world. Yes, that means there is a discrepancy between currencies as well as import fees, but those are just more hurdles to navigate. I hope to see our economy stay strong. If we increase communication with all facets of our industry, a strong economy may help us to secure positivity and positive working relationships to springboard our industry to become a top exporter to other countries. If our beef industry is to continue to be a superior product and major business entity, we need to work together to increase awareness of our product. Conversations, positivity and promotion of our business needs to be front and center. Our world is much smaller because of the ease of connectivity through cell phones and the internet. Please let me know your ideas, concerns and what we can do for the industry. The only way we can succeed is if we work together. I am still a working, retired cattleman. Leave a message if I am unable to talk or have poor cell phone service. Charles Dickens, from the Tale of Two Cities, comes to mind as I think, “It was the best of times, it was the worst of times, it was the age of wisdom, it was the age of foolishness, it was the epoch of belief, it was the epoch of incredulity, it was the season of light, it was the season of darkness, it was the spring of hope, it was the winter of despair.” Together we can achieve success! ~NC~ GOOD TIMES, CHALLENGING TIMES CATTLEMEN ARE A CONSTANT FORCE JERRY KUENNING | IMPERIAL | NC PRESIDENT
TRUE BLUE NUTRITION FOR ANY CONDITION. Learn more from your local sales manager today! Travis Schauda (308) 870-3170 | tschauda@vitalix.com Healthy newborn calves and improved conception rates start with cow herd nutrition. Vitalix Tubs are the ideal delivery system to provide essential nutrition for calving. Vitalix uses technologies that are proven to improve colostrum quality, calf health and immunity, all while supporting the mother cow now, and more offspring to come. TRUE BLUE RAISE STRONG. THEM
10 NEBRASKA CATTLEMAN January 2024 LAURA FIELD | NC EVP RUMINATIONS 4611 Cattle Drive, Lincoln, NE 68521 Phone (402) 475-2333 | Fax (402) 475-0822 nc@necattlemen.org | www.nebraskacattlemen.org NEBRASKA CATTLEMEN STAFF EXECUTIVE VICE PRESIDENT | Laura Field lfield@necattlemen.org VICE PRESIDENT OF POLICY ENGAGEMENT | Melody Benjamin VICE PRESIDENT OF MARKETING | Jeff Stolle DIRECTOR OF MARKETING | John Roberts DIRECTOR OF COMMUNICATIONS | Libby Schroeder DIRECTOR OF PRODUCER EDUCATION | Bonita Lederer DIRECTOR OF MEMBERSHIP-RETENTION | Jessica Rudolph DIRECTOR OF MEMBERSHIP-RECRUITMENT | Steven Stettner EXECUTIVE ASSISTANT | Patty Goes Nebraska Cattleman is published monthly, except for May and July, by the Nebraska Cattlemen, 4611 Cattle Drive, Lincoln, NE 68521 – (402) 475-2333. --------------------------------------------------------------------- MAGAZINE PRODUCTION: BLUEPRINT MEDIA LLC www.blueprintma.com | ncmag@necattlemen.org EDITOR | Lisa Bard MANAGING EDITOR | Jessie Topp-Becker COPY EDITOR | Larisa Willrett DESIGNER & MATERIALS COORDINATOR | Megan Sajbel Field ADMINISTRATION | Leslie McKibben CONTRIBUTING PHOTOGRAPHERS Bill Coe | Natalie Jones STATE & REGIONAL ADVERTISING Amber Coleman | (402) 340-1588 acoleman@necattlemen.org NATIONAL ADVERTISING Wendy McFarland | (334) 271-6100 mcfarlandadvantage@gmail.com Working for Nebraska Beef Producers PASTURE TO PLATE TO PLATE NEBRASKA CATTLEMAN VIEW NEBRASKA CATTLEMAN DIGITAL VERSION BY SCANNING THE QR CODE. NEW YEAR’S RESOLUTIONS LAURA FIELD | NC EXECUTIVE VICE PRESIDENT I’m not and have never been big on New Year’s resolutions. I generally start the new year with my mind set on eating better, exercising more, being more organized, keeping my calendar straight and so many more tasks that I want to master. But for me, setting a resolution just seems to put something in front of me that I feel defeated about if and when I don’t get it done. That’s probably not the best way to look at it, so maybe I should be resolved to reaching a little further in my achievements this year. Two years ago, I bought a book by Bob Goff called Live in Grace. Walk in Love. I was looking for a book of daily devotional messages to help me start or end each day. I’ve admired Goff’s writing and guidance over the years, and his messages have a strong faith element that is important to me. The book really proved helpful and encouraging. I went through each day reading the message, and to be honest, some days I would miss the reading, and it was nice to catch up the next day or the day after that. After getting through the book the first year, I thought it would be repetitive for year two, so I didn’t start 2023 reading it. However, after some particularly troubling days, I dug the book out of our bookshelf, flipped to the day it was and started reading it again. Whether I had not paid attention the first time or the daily messages were just that good, I very much enjoyed it the second time around and found some of the messages hit home even a bit more. This January, I’ve decided to start it all over again. The Jan. 1 message is about learning to ride a bike. Mr. Goff shares his memories of both riding a bike for the first time and then teaching his kids to ride a bike. He paints a vivid picture of the wobbly front tire, balancing the bike and sometimes wiping out! He describes bike riding for the first time as completely unnatural. And yet when it clicks, it’s hard for any of us to imagine not being able to ride the bike. “With enough practice,” he says, “you don’t even think about riding the bike anymore. You just do it!” I love this imagery of learning to do something and overcoming the fear of failing. Whether it’s giving a speech in front of a group, learning to play the piano, cooking a recipe you’ve never tried, learning is the key. This is something I’m still working on as that nagging fear of failure or disappointing someone is always at the front of my mind. But if I just don’t think about it and practice long enough, it just gets more natural. I’m looking forward to so much with Nebraska Cattlemen in 2024, and I’m excited for all that lies ahead. The Nebraska Unicameral comes back into session on Jan. 3, and the Nebraska Cattlemen Board of Directors will meet in Lincoln on Jan. 24 to discuss the association’s 2024 legislative priorities and enjoy a steak dinner with members of the legislative and executive branches. Thank you for making Nebraska Cattlemen a priority for your operation. Here’s to learning and mastering new skills in 2024! ~NC~
January 2024 NEBRASKA CATTLEMAN 11 Brian, Tiffany, Reagan & Mckinley Stoller 35789 Highway 6 • Palisade, Nebraska 69040 (308) 737-6213 Cell bearmtnangus@msn.com www.bearmountainangus.com QUALITY WITH PERFORMANCE Developed on a high roughage, non-starch diet BEAR MTN JUSTIFY reg# +*20195611 Tehama Patriarch F028 x KG Justified 3023 CED BW WW YW SC MILK MARB RE $M $C +14 -3.2 +76 +137 +.58 +29 +.86 +.47 +96 +281 BEAR MTN PILOT 1520 reg# 19235503 Focusing On 21AR RAINMAKER 8343A Sitz Rainmaker 11127 x Connealy Packer 547 CED BW WW YW SC MILK MARB RE $M $C +5 +2.0 +77 +143 +2.27 +35 +.99 +.37 +78 +275 BEAR MTN JUSTICE Reg# 19850222 • Justify x Outright 30 sons and paternal brothers sell. 15 sons and paternal brothers sell. Sons sell. SITZ STELLAR 726D reg# *18397542 Mohnen Substantial 272 x Connealy Final Product CED BW WW YW SC MILK MARB RE $M $C +5 -.1 +70 +126 +.84 +17 +.60 +.42 +58 +229 LAR MAN IN BLACK reg# *19955191 Bar R Jet Black 5063 x Sitz Top Game 561X CED BW WW YW SC MILK MARB RE $M $C +10 +2.6 +95 +166 +1.47 +21 +1.04 +.87 +62 +321 Sons and grandsons sell. Sons sell. CED BW WW YW SC HP +10 +.6 +90 +163 +1.67 +18.8 CEM MILK CW MARB RE $M $C +13 +45 +79 +.81 +1.03 +77 +318 THURSDAY • 1 PM CST FEBRUARY 1ST AT THE RANCH SELLING 150 BULLS (100 YEARLINGS & 50 COMING 2’S) Join Us!
12 NEBRASKA CATTLEMAN January 2024 Beef Quality Assurance certification means beef raised with respect. Respect for cattle care and respect for the high-quality beef consumers want. Because in this industry, respect isn’t just something — it’s everything. Don’t miss your chance to get BQA certified. Certified Angus Beef 206 Riffel Rd., Wooster, OH 44691 • 11/23 • 27440 EVENT IN CONJUNCTION WITH: JOIN US AT A BQA EVENT Saturday, February 24 Round the Bend Steakhouse 30801 E Park Hwy, Ashland, NE 68003 Guest Speaker: Coach John Cook, University of Nebraska Volleyball Head Coach Scan for CABcattle.com/RaisedWithRespect
January 2024 NEBRASKA CATTLEMAN 13 DAN LEO 308-750-0200 | 1146 7th AVENUE | DANNEBROG, NE 68831 APEXCATTLE.COM AMERICA’S ‘HETEROSIS HEADQUARTERS’ MONDAY - 12:30 PM JANUARY 29, 2024 AT THE RANCH NEAR DANNEBROG, NEB HETEROSIS...DON’T BE IN BUSINESS WITHOUT IT! Nebraska’s Largest Age-Advantaged SimAngus Sale! 100K Genomic Enhanced EPDs and Parentage Verification on Every Lot! ASA 3709222 HOMOZYGOUS BLACK & POLLED CLRS HOMELAND 327H Volume Discounts - Nationwide Delivery Assistance QUALITY + ELITE GENETICS = EXTRA VALUE! EVERY LOT WAS BRED, BORN AND RAISED ON OUR RANCH! 170 PROFIT-MAKING BULLS 95 Stout Two-Year-Olds and 75 New Generation Yearlings! 115 HIGHLY MATERNAL BRED HEIFERS KBHR Bold Ruler H152 (Top 2% CE & 1% $API) – Gibbs 9114G Essential (Top 4% CE) HA Covenant 30K (Top 2% CE & 1% $API) – TSN Architect J618 (Home Town son) Bar CK Equation 1162J (Top 2% CE & 1% $API) Elite Service Sires Represented! 28 SUPERB YOUNG FALL PAIRS With Proclamation, Justice, Homeland and King of the Road calves at side! AI’d back to the prepotent Proclamation son’s: Genesis and Bold Ruler, plus Essential and Covenant multi-trait leaders! PROCLAMATION x DIVIDEND – TOP 3% DOCILITY! SIMANGUSTM TWO-YEAR-OLD ASA 4074754 XF154K HOMELAND x BOULDER – TOP 2% REA! SIMANGUSTM TWO-YEAR-OLD ASA 4074713 CE62K HOMELAND x SANTE FE – DATA with QUALITY! SIMANGUSTM TWO-YEA-OLD ASA 4074929 BD809K HOMELAND x PROCLAMATION TOP 4% WW, 3% YW and 15% MARBLING! SIMANGUSTM YEARLING ASA 4219909 XG89L POWDERHORN x HIGH CALIBRE AI TO JUSTICE – MATING TOP 3% $API! SIMANGUSTM BRED HEIFER ASA 4074770 WE172K PROCLAMATION x VALEDICTORIAN JUSTICE CALF AT SIDE - AI’D TO ESSENTIAL! SIMANGUSTM FALL PAIR ASA 3778887 DF236H Request a Sale Book Today! 308-750-0200 or sales@apexcattle.com Impeccable EPD profile, moderate birth, big spread bull with breed leading STAY, MARB, REA, $API and $TI. Selling a tremendous set of his Sons, Bred Heifers and Calves at Side of Fall Pairs! The Breed’s #1 Power Sire for Excelling Performance, Muscle Shape and Correctness!
14 NEBRASKA CATTLEMAN January 2024 PRODUCTION ‘LET’S NOT BE LOBSTER’ Beef Industry Dynamics When Calf Numbers and Supplies Are Low CALLIE CURLEY | CONTRIBUTING WRITER High grocery store prices, low calf numbers, domestic and export market challenges and outlooks on the next few years – all of these topics were covered by a diverse panel during the Nebraska Beef Industry Scholars Summit in November. “Supermarket beef prices are between 4 percent and 32 percent higher, depending on cut and quality,” said Jessica Sperber, Ph.D., of University of Nebraska-Lincoln. “Year-overyear prices increased 47 percent on five-weight steers and 49 percent on five-weight heifers.” Why’s that? “Since 2020, we’ve seen a 7.7 percent reduction in beef cattle numbers across the U.S. – a drastic drop due to increased cull cows and fewer retained heifers,” Sperber continued. “Additionally, the percentage of heifers in feedlots is at 40 percent, now 10 percent higher than a normal year in the feedyard system. All of this together tells us one thing: We’re not in a rebuilding phase yet. We’re not retaining heifers yet, because a lot are going into the market as cattle on feed and we’re still culling cows.” So, how will the trends that have been observed in the 2023 marketplace flow into 2024 and beyond? What can be expected in the next three years for producers, feedlot owners/operators and for consumers? Exports and Domestic Markets As an agricultural trade representative at the Nebraska Department of Agriculture, Jordan Schlake conducts international export promotion activities, including governor trade missions. In 2023, those missions included Vietnam, Korea and Japan. As one might expect, there are more factors at stake in these export market explorations than domestic cattle prices in the United States – exchange rates and the positioning of major competitors are equally important. “Right now, the U.S. dollar is incredibly strong,” Schlake said. “We also have to think about our competitors, chiefly, Australia.” Schlake said that Australia is in an opposite part of the cattle cycle right now than the United States is, having already rebuilt their herd, boasting high inventories and lower prices. “We’re trying to sell our highest quality product and [Australia] is totally eating our lunch right now,” Schlake continued. “Some customers are still buying because they need our products on the menu; their customers demand it. But volumes aren’t what they were, and we’re hitting a wall on pricing.” Looking back on export figures for the first nine months of the year compared to last year, Schlake reports that every U.S. state is down in export values. Of that group, Nebraska is performing “the least bad” at just 8 percent lower compared to 20 or 30 percent lower in Texas, Iowa and Kansas, among others. “We are maintaining our position as No. 1 exporter again, but that just shows the resilience of our demand due to high quality, and we’ll continue to battle against the currently more affordable Australian products,” Schlake said. Identifying Key Demographics Creekstone Farms Premium Beef, based in south central Kansas, processes about 2,200 Black Angus cattle per day, serving retail, foodservice and international customers. “As a niche company in this industry, nowhere in our mission statement does it say we want to feed the world,” said Ryan Meyer, Creekstone senior vice president of procurement and marketing. “We want to feed the top 1 percent of income earners in the world.” It’s a different perspective on target audience, and, according to Meyer, it can largely be attributed to the company’s 20-
January 2024 NEBRASKA CATTLEMAN 15 CONTINUED ON PAGE 16 plus years of success in spite of competing with much larger companies in the same arena. “We have consistent pricing and customers who stick with us through thick and thin,” Meyer continued. “We look at our base cattle costs and price each individual item we sell. If we don’t sell it for that, we will lose money. So many of the price challenges we are seeing now are not sustainable prices in the long term.” Stretching the Consumer Dollar However, not everyone can build their niche in that “top 1 percent of consumers” demographic. As grocery store prices continue to rise, consumers are looking for ways to stretch their dollar. Adam Wegner and the Nebraska Beef Council team are dedicating an ongoing focus to sharing information with both consumers and ranchers – how to make a dollar go farther and identifying opportunities on underutilized cuts. “As an industry, let’s not become lobster,” Wegner urged. “That’s a barrier to the general consumer’s plate. We are constantly looking for ways to make sure we have a product for just about anybody’s budget. It’s difficult right now, no doubt.” Sticker shock is causing consumers to get creative. “’Instead of a ribeye, can I get a sirloin?’ ‘Instead of a steak, can I afford ground beef?’ These are the questions consumers are asking themselves. And it’s one of the advantages we have as an industry,” Wegner continued. “We offer a variety of products at a variety of price points. Part of what we do at the Beef Council is highlight those opportunities for a great eating experience that fits any budget.” If consumers are asking those questions, the Beef Council is ready with some helpful education to ensure a great eating experience enhanced by proper preparation techniques. “If you’re a ribeye person and buy a round steak thinking you’ll get the same eating experience by cooking it the same way, you’re in for a rude awakening,” Wegner said. “We help educate consumers by sharing that information. If you’re trading down to a different cut, you should be marinating, tenderizing or changing your cooking method to suit the cut you buy.” The biggest challenge? Making that connection in consumer minds ahead of time so they don’t make a simple mistake and associate beef with a bad eating experience. Been There, Done That While there’s no denying that the current market conditions are intensely challenging, it may be helpful to remember that they are cyclical in nature. Many in the industry have been through tough times before and come out stronger, and Craig Uden of Darr Feedlot has been through more than a few. “We’ve been through this kind of cattle tightening era before in 2014,” Uden said. “It broadened our horizons a little bit and created a systems approach for us. We had to work farther out of our region and clean up our cow herd a lot.” Today, that pressure has shaped a stronger cattle herd. “We have almost no problem finding cattle to grade because there are good cattle in every segment of this country right now, a lot better than there was 10, 15 or 20 years ago,” Uden said. “Grading shows it – from 50 or 60 percent Choice and Prime to virtually 85 percent.” The challenges of that time also pushed Darr Feedlot to seek more vertical integration opportunities, especially relating to size and scale. Jessica Sperber, Ph.D., moderates a 2023 Nebraska Beef Summit panel with panelists Jordan Schlake, Nebraska Department of Agriculture; Adam Wegner, Nebraska Beef Council; Craig Uden, Darr Feedlot; and Ryan Meyer, Creekstone Farms.
16 NEBRASKA CATTLEMAN January 2024 ‘LET’S NOT BE LOBSTER’ CONTINUED FROM PAGE 15 “Growth means more risk when markets fall, for sure,” Uden said. “Cooperation and communication are so important. Vertical cooperation with different packing facilities across the country to market those cattle, regardless of color. You just have to think outside the box and spend more time on marketing and positioning yourself.” Uden also emphasized that there are no quick fixes. “It’ll pass eventually, but there are a lot of important pieces that need to come together so that level of production will clear,” he said. “Political systems, the value of the dollar … but we’ve increased beef production with fewer cows, and we’ll continue to do that. The industry of the future will have fewer players because of the cost of entry in this business.” Revitalizing Undervalued Cuts Vertical cooperation is a critical strategy for long-term success in the export markets as well. Creekstone Farms credits a substantial portion of their growth in Europe to a 2004 decision to be on the leading edge of exporting there. “Over the years we’ve grown to a significant amount of product,” Meyer said. “We’ve worked with a lot of the same producers for more than 15 years in this program – ranches that know and understand how it works and maintain the certifications. It’s a very coordinated supply chain, and very successful.” Meyer reported a less dramatic demand deterioration due to higher prices and remains confident in the ability of certain export markets to maintain demand. The key is keeping up to speed with which markets are best primed for U.S. products and identifying opportunities to create success stories out of underutilized cuts. In China today, those are short ribs and outside skirts. “Outside skirt is a great story … like the chicken wing,” Meyer said. “It used to be something of low value; now we sell it to China for $16 to $17 per pound. That’s an underutilized cut upgraded to a staple, with a customer base willing to pay for it.” “We are constantly looking for ways to make sure we have a product for just about anybody’s budget. It’s difficult right now, no doubt.” — Adam Wegner
January 2024 NEBRASKA CATTLEMAN 17 Down the Road While these challenging times are not unheard of, it’s true that there is much at stake. “Nebraska cannot afford to be a commodity cow-calf operation,” Uden said. “Between the cost of land and taxes, if you’re below-average earning, you won’t be in business long. There are a lot of opportunities for young folks to get into these systems. We’re growing and developing, and it’s the way of the future.” Securing future opportunities relies on some changes at a congressional level. “The domestic market remains massively important going forward,” Schlake said. “The advantages of selling within the U.S. – no tariffs, massive economy demanding quality, etc. – we need to always prioritize our domestic customers. Should there ever be a trade disruption, our export markets could dissolve overnight. But domestic? Nothing is going to shut down our access there.” Schlake urged those concerned with the future export market potential to find ways to engage with congressional representatives. “We haven’t had any progress in the last couple of years when it comes to new market access and lowering tariffs or other artificial barriers,” he said. “It’s keeping us out of a lot of places, particularly Vietnam. Our competitors have tariff advantages on us, so engaging with our congressional representatives is a good step to take toward progress.” ~NC~ Opportunities to Look for in Tight Markets: • Collaboration and communication opportunities to build vertical systems. • Ways to engage with your congressional representative as a beef industry advocate. • Improve systems-based approaches in your operation. • Use today’s higher cull rates to build a stronger herd for the future.
Cow Camp Ranch Five Generations of raising seedstock and feeding cattle. The Cow Campa v ntage • 57 years raising registered stock • Largest selection of age advantaged SimAngus™ bulls in the United States • Leader in the business for carcass data collection • Customer buyback program and custom feeding options at Cow Camp feedlot • All bulls sell with genomic enhanced EPDs and RightChoice scores ASA 4193169 || Homo Black, Homo Polled CCR BONAFIDE 5116F x BALDRIDGE COMMAND C036 CE WW YW STAY CW MARB REA API TI 16 100 156 15 52 0.71 0.71 170 105 CCR BONAFIDE 8036K ASA 4193476 || Homo Black, Homo Polled GW TRIPLE CROWN 018C x CCR BOULDER 1339A CE WW YW STAY CW MARB REA API TI 14 98 164 17 48 0.76 0.98 173 105 CCR CROWN 0289K ASA 4193570 || Homo Black, Homo Polled CCR COCHISE 4142H x IR OPPORTUNITY D950 CE WW YW STAY CW MARB REA API TI 14 93 145 19 58 0.50 0.85 159 96 CCR COCHISE 0434K ASA 4193119 || Homo Black, Homo Polled TJ FROSTY 318E x BASIN PAYWEIGHT 1682 CE WW YW STAY CW MARB REA API TI 13 99 148 16 44 0.28 0.54 137 88 CCR FROSTY 7550K ASA 4193223 || Red, Polled GW COPPERHEAD 919G x HOOK`S XPECTATION 36X CE WW YW STAY CW MARB REA API TI 11 87 142 14 45 0.71 0.80 152 94 CCR COPPERHEAD 8536K ASA 4029022 || Homo Black, Homo Polled LBRS GENESIS G69 x BASIN YUMA 4286 CE WW YW STAY CW MARB REA API TI 11 99 158 18 63 0.84 0.83 171 104 CCR MS GENESIS 1292J Bred to CCR Cochise Cow Camp Ranch SPRING BULL SALE 1:00 PM CTJa u r 202024 Lost Springs, KS 180 Age Advantaged Marty Ropp 406-581-7835 Corey Wilkins 256-590-2487 Jared Murnin 406-321-1542 www.alliedgeneticresources.com COW CAMP RANCH LOST SPRINGS, KS bullsale@cowcampbeef.com www.CowCampBeef.com Kent Brunner 785-466-6475 Nolan Brunner 785-466-1129 Mark Brunner Tracy Brunner/Feed Yard Simmental and SimAngus™ Bulls Sell Entire oering of 2023 Spring Born Heifers 18 First Calf Pairs Final Dispersal of 50 Spring Calving Cows Satu d y New Date SAME QUALITY
January 2024 NEBRASKA CATTLEMAN 19 Lot 137 BW 3.0 WW 61 YW 100 M 38 M&G 68 REA .55 IMF .18 CHB 127 Lot 1 BW .5 WW 57 YW 82 M 34 M&G 63 REA .36 IMF .37 CHB 154 Lot 14 BW 3.3 WW 65 YW 95 M 35 M&G 68 REA .69 IMF .32 CHB 150 SALE MON. JAN 15 12:30PM OSHKOSH NE 50 COMM HEREFORD HEIFERS Right off Van Newkirk Replacements www.vannewkirkherefords.com Joe Van Newkirk 308-778-6049 Kolby Van Newkirk 308-778-6230 Matt Cover 308-458-7455 250 Bulls 3 LOADS FANCY F1 BALDY HEIFERS SIRED BY TOP END VAN NEWKIRK BULLS
20 NEBRASKA CATTLEMAN January 2024 PRODUCTION In the heart of beef production, the University of Nebraska (UNL) Animal Science Department recently hosted the Nebraska Beef Summit, a dynamic event that brought together industry professionals, beef producers and academic leaders at the UNL Eastern Nebraska Research, Extension and Education Center on Nov. 9. Central to the Nebraska Beef Summit was a producer panel on genetic tools for the cow-calf producer featuring Larry Kuehn, research leader of the genetics and animal breeding research unit at the U.S. Meat Animal Research Center (USMARC); Kelli Retallick-Riley, president of Angus Genetics, Inc.; and JR Tait, Ph.D., director of genetics product development at Neogen Genomics; with moderation by UNL animal science professor Matt Spangler, Ph.D. These seasoned experts shared their insights on genetic tools transforming the landscape for cow-calf producers and explored the intersection of genomics, technology and practical application in the beef industry. From the challenges of big data to the pressing need for accessible tools for small producers, the conversation delved into the nuances of genetic decision-making, offering insights into the future of cattle breeding. As the industry grapples with questions about maximizing genetic gains, reducing lag and valuing traits in commercial production, the dialogue sparks a crucial exploration of how innovation and collaboration are shaping the path forward for cattle producers. In a world of predictive analytics and continuous innovation, the story unfolds at the intersection of science, tradition and the pursuit of sustainable genetic progress. Direct questions from moderator Spangler resulted in some very insightful ideas and reflections. Q: Larry, you’ve mentioned lost opportunities in genetic advancement. Can you provide concrete examples or instances where you think beef producers might be missing out? UNLOCKING POTENTIAL Genetic Tools for Beef Producers NATALIE JONES | CONTRIBUTING WRITER Meet the Panelists Larry Kuehn A veteran with nearly two decades of experience at USMARC, Larry Kuehn brings a wealth of knowledge to the table. Raised on a diversified farm in Nebraska, his roots in cow-calf, feedlot, grain and hay farming shape his unique perspective. Currently serving as the research leader of the genetics and animal breeding research unit, Kuehn oversees the sampling and mating of industry-representative sires, contributing significantly to advancements in economically relevant traits. Kelli Retallick-Riley At the helm of Angus Genetics Inc., Kelli Retallick-Riley is a force driving the mission and research behind genetic tools for Angus breeders. Her insights cut through the complexities, emphasizing the need for simplicity in tools that empower producers. For Retallick-Riley, it’s not just about genetics; it’s about creating tools that resonate with the practical wisdom of the seasoned beef producers. JR Tait Heading the genetics product development at Neogen Genomics since 2017, JR Tait, Ph.D., plays a pivotal role in shaping the research and development landscape at Neogen’s headquarters in Lincoln. With a global reach spanning more than 40 countries, Tait’s insights reflect the intersection of cutting-edge genomics with practical applications for the beef industry.
January 2024 NEBRASKA CATTLEMAN 21 A: One prime example of a lost opportunity is the reluctance of some producers to fully embrace crossbreeding strategies enhanced by genomic information. Many still adhere to traditional methods, missing the chance to fast-track the selection of desired traits. It’s crucial to understand that, as an industry, we’re not just raising cattle; we’re sculpting the future of beef production. Embracing crossbreeding with the aid of genomics can be a game changer, fostering resilience and efficiency in our herds. As I often say, “In diversity, there’s genetic strength.” Q: Kelli, as president of Angus Genetics Inc., what tools do you believe are currently underutilized by beef producers, and how could a broader adoption benefit the industry? A: The Angus breed has a rich legacy, and it’s our responsibility to align tradition with innovation. We’ve made significant strides, but there’s more to explore. The potential lies in seamlessly integrating genetic tools into everyday decision-making for breeders. As I often emphasize, “Informed decisions yield genetic progress.” We need to empower breeders to navigate the genomic landscape effectively, ensuring the technology serves as a practical ally rather than a complex puzzle. It’s not just about having the tools; it’s about enabling breeders to harness their full potential for the benefit of the breed and the industry. An underutilized gem is the incorporation of genomic heterosis scores. While there’s a growing appreciation for genomics, the industry hasn’t fully harnessed the power of understanding heterosis through genomics. We could do things if we have some multiplier types saying, “This is being missed. I’m going to get high maternal-attribute animals.” Q: JR, working in genetic product development at Neogen Genomics, are there specific advancements or tools that you believe aren’t being utilized to their full potential in the current beef industry landscape? Panelists Kelli Retallick-Riley, Angus Genetics Inc.; Larry Kuehn, USMARC; and JR Tait, Neogen, left to right, discuss genetic tools for beef producers during a Nebraska Beef Summit panel. Senior students from the Krutsinger Beef Industry Scholars minor program pose for a photo at the 2023 Nebraska Beef Summit. CONTINUED ON PAGE 22 The Nebraska Beef Summit, a collaborative effort between senior students from the Krutsinger Beef Industry Scholars minor program and Nebraska Cattlemen, stands as a dynamic platform where the future leaders of the beef industry converge to explore, discuss and innovate. Senior students in the Krutsinger Beef Industry Scholars minor program orchestrated an impactful event, engaging in meaningful conversations with faculty members, beef producers and industry professionals, showcasing their dedication and foresight. Under the guidance of the ASCI 481 “Beef Summit” class, these scholars demonstrated a profound understanding of the challenges and opportunities in the beef industry. Their ability to identify pertinent topics and schedule speakers continued the tradition of empowering future beef industry leaders in Nebraska. The Krutsinger Beef Industry Scholars Program minor is open to all students at the University of Nebraska with the goal of developing graduates who will be future leaders of the beef industry. It combines learning opportunities provided by Nebraska beef industry leaders and UNL Animal Science faculty. The program was renamed the Krutsinger Beef Industry Scholars Program in March of 2023 in honor of Ron and Carol Krutsinger. For more information on the program, visit https://animalscience.unl. edu/nebraska-beef-industry-scholars. Empowering Future Leaders in the Beef Industry
22 NEBRASKA CATTLEMAN January 2024 Full EPD’s, Performance Data, Ultrasound, Pelvic and Scrotal Measurements. Call us for more information on bulls or if you have questions on how the sale works. S DIAMOND ANGUS Kim & Lindy Siebert 108 Road 3 • Henderson, NE 68371 • 402-723-4376 Cell Numbers: Kim (402) 366-8664 & Kendall (308) 850-5157 In Pursuit of Excellence, where the only Extreme we Pursue is Extremely well Balanced! Saturday • March 2, 2024 11:30 a.m. • 2:00 p.m. CST You are invited to our 34th Annual S DIAMOND ANGUS Bull Sale 22 YEARLING & 4 - TWO YEAR OLD ANGUS BULLS 24 YEARLING & 2 - TWO YEAR OLD RED ANGUS BULLS Check out all the bulls at: sdiamondangus.com A: The untapped potential lies in the slow adoption of advanced reproductive technologies. Though awareness is growing, the industry hasn’t fully embraced technologies like sexed semen or advanced AI protocols. Technologies can significantly contribute to more precise breeding, improving overall herd efficiency. The field of genetic product development is ever evolving, and our focus at Neogen Genomics is to lead that evolution. One notable challenge is ensuring that advancements are not just cutting edge but also accessible and applicable. We aim to simplify complexities, providing practical tools for everyday use. As I often say, “Innovation should enhance, not complicate.” The industry’s reception has been promising, with a growing recognition that genetics can be a powerful ally. It’s about translating these advancements into real-world solutions that resonate with producers, meeting them where they are and guiding them toward a more genetically resilient future. Q: Larry, with your extensive experience at USMARC, what practical advice would you give to beef producers to optimize the use of existing tools and technologies for genetic improvement? A: Drawing from years of experience, I’d advise a gradual mindset shift. Embracing newer technologies may seem daunting, but starting with pilot projects can ease the transition. It’s about recognizing potential benefits and taking gradual steps toward a more advanced and efficient genetic management approach. It’s crucial for beef producers to recognize that the tools at their disposal are not just theoretical concepts but powerful instruments for progress. One piece of advice would be to embrace a comprehensive approach. Understand the specific needs and goals of your operation and tailor the use of tools accordingly. Don’t shy away from collaboration; industry partnerships and shared insights can unlock new possibilities. As I often emphasize, “Genetic improvement is not a one-size-fits-all journey.” Tailoring these tools to the unique demands of your herd is key to maximizing their impact. Furthermore, it’s about informed decision-making. Utilize the data generated by these tools to make strategic choices aligned with your breeding objectives. This is not a static process; continuous evaluation and adjustment are vital. Understanding the genetic potential within your herd and making intentional decisions based on that understanding will drive sustained progress. Embrace the available tools, collaborate with the broader industry and view genetic improvement as a dynamic, ongoing journey rather than a destination. Providing Value in a Competitive Landscape For independent producers, the challenge lies in navigating a complex market while ensuring the production of high-quality beef. Retallick-Riley stressed the need for producers to focus UNLOCKING POTENTIAL CONTINUED FROM PAGE 21 CONTINUED ON PAGE 24
January 2024 NEBRASKA CATTLEMAN 23 Genetic testing your cattle isn’t theoretical. It’s proven technology. A tool that can help you make smarter decisions about selection, breeding and marketing. Genetic testing is just a tool. Use it to build a better herd. Beefgenetics.com *TSU offer subject to availability. All trademarks are the property of Zoetis Services LLC or a related company or a licensor unless otherwise noted. © 2023 Zoetis Services LLC. All rights reserved. GNB-00109 Scan to get started and ask about our TSU offer.
24 NEBRASKA CATTLEMAN January 2024 SPECIAL TO THIS ISSUE UNLOCKING POTENTIAL CONTINUED FROM PAGE 22 on creating value through strategic genetic decisions. She highlighted that embracing genetic tools and technologies can be a game changer for independent operations. Retallick-Riley emphasized the role of genomic information in providing a competitive edge. By strategically utilizing genetic data, producers can make informed decisions that align with market trends and consumer preferences. This, in turn, allows independent producers to optimize their resources and enhance the overall efficiency of their operations. “Genomic information is a powerful tool for independent producers,” she said. “It enables them to make decisions based on real-time data, ensuring that their breeding programs are aligned with market dynamics. This strategic use of genomics empowers producers to stay competitive and responsive to industry changes.” By focusing on value creation, strategic use of genomics, building a reputation for quality and embracing innovation, these producers can navigate the competitive landscape with confidence and resilience. ~NC~ Editor’s Note: Natalie Jones is the communications specialist for the University of Nebraska-Lincoln’s Institute of Agriculture and Natural Resources. This article reflects the personal views of the author and does not represent an official position of the University of NebraskaLincoln. “Genetic improvement is not a one-size-fits-all journey.” — Larry Kuehn NEBRASKA CATTLEMAN GETS A FACELIFT! LISA BARD | NEBRASKA CATTLEMAN EDITOR It was long overdue – but with this issue of Nebraska Cattleman, the magazine gets a facelift! Armed with input from the Nebraska Cattlemen (NC) Board and staff, and results from our 2023 reader survey, the magazine’s content, design and layout have been reimagined, redesigned and refreshed. Key highlights of the redesign are: • Feature focus on Production, Policy, Perspectives, People and the Past! Readers told us they wanted more stories about the people and past in Nebraska, but continued information on cattle industry production and policy, as well as perspectives from other people in and out of the industry who help us all. We’ve placed tabs above all the features, letting you know which category they fall into so you can look for things that interest you most. • More eye-appeal to features! We’ve opened up the layout and are creating features that spread across the magazine, allowing for more photos, more graphics, more color and more appeal. • Unique graphics and illustrations! With the addition of freelance graphic designers, we now can add unique and exclusive graphics and designs to each issue. • Fewer columns, more features! ‘Nuff said. • New contributors! Look for contributions from the Nebraska Beef Council, U.S. Meat Animal Research Center and market/monetary analysts, in addition to contributions from Nebraska BQA, IANR and NCIG. • Check out the advertisers! The more the magazine is read, the more our readers will see the ads that fully support the magazine. Advertiser support allows us to publish a quality magazine and send it to almost 15,000 readers in and surrounding Nebraska, so be sure and take notice of the advertisers! • Contemporary, easy-to-read design! New fonts, new layout and more focus on white space that is easy on the eyes and easy to read. We’re striving for a cleaner, crisper design that gives the magazine a more contemporary look, but still pays homage to content. • Short, skimmable content! We know sometimes readers just want to hit the highlights, so we are making sure the content has short, skimmable portions that allow readers to get the main points early on and then come back for more when there is more time. Please take a minute to review this issue and then drop me a line at NCMag@necattlemen.org with your thoughts! We will continue to tweak and improve the magazine as we receive feedback from readers. ~NC~ NEBRASKA CATTLEMAN January 2024 Vol. 80 | Issue 1 THE ONLY PUBLICATION DEDICATED TO THE NEBRASKA CATTLE INDUSTRY.
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